New developments in the .au namespace lead to exciting opportunities for Small Business Owners, but they also come with opportunities for your competitors (not to mention scammers). If you’re looking for a plain english breakdown of what’s going on with the new .au direct, you’re in the right place. We’re going to walk you through…
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Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…
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For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand? It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…
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It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…
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For years, a website’s URL structure has been a constant source of debate within the SEO industry. Does it really matter? First, let’s talk about the basics. What is URL? Well, URL is short for “Uniform Resource Locator”, which gives you the specific address to a Website or piece of content on the world wide…
Read More About Why Does My Website’s URL Structure Matter to Google?
When it comes to designing a great Website, getting it right might be harder than you initially think. It’s easy to get hung up on the colours, what font to use, the size of the logo or the alignment of the text, but when it comes to great Website Design, aesthetics aren’t always the most…
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In this age of digital saturation, any business that wants to be competitive needs a professional website. It’s no longer an option if you want to grow your business and create an edge. It’s a given for any business, big or small. The stakes are high: everyone is already online, and today’s digital climate is…
Read More About The a-z of website design for small businesses
A great website can very quickly become a mediocre one – or worse, an outright embarrassing one – if it’s riddled with sloppily written content and clumsy copy. High-quality, well-written website copy is equally, if not more, important than a site’s appearance. A user-friendly, visually appealing website is indispensable for the success and growth of…
Read More About 7 REASONS WHY HIRING A PROFESSIONAL COPYWRITER IS A VALUABLE INVESTMENT FOR YOUR WEBSITE
