The Web design requirements for Small Businesses differ hugely, so choosing the right Web development tool can be difficult! Your business may need something highly specialised, or just a basic off-the-rack design. Finding a Web platform that fits perfectly is hard, but we believe that there’s one product on the market that is adaptable enough…
Read More About 9 Reasons Why You Need to Hire a Professional Website Designer
In a Digital Marketing world run by our Customers’ behaviour, one of the only ways to capitalise on how they go about their business on your Website is to be analysing and understanding the data that is being produced. The more you’re able to comprehend, the more effective the changes and updates you can implement…
Read More About How Interpreting Web Analytics Leads to Conversions
Advertising your brand is crucial in any business, and the Online world is the place to be if you’re wanting to direct Customers to your Website. This is why we’d like to talk to you about Display Ads. Display Ads are digital graphic adverts that appear on Websites, Social Media platforms or apps through the…
Read More About Display Ads 101
With 70% of all media time spent on Mobile Phones, there’s no doubt it’s a market that needs to be tapped into as a business. If you’re thinking this could be of interest for your business, we’re here to tell you that you’d be very wise to have that thought! This market can be targeted…
Read More About How to Leverage Mobile Advertising for Your Business
Although it’s not exactly a revolutionary thing to say, we’re never going to stop telling you that Search Engine Optimization (SEO) and Pay Per Click (PPC) are the foundations for all Small Business success Online. If you want to succeed you need potential Customers to find you Online, and we’re yet to find better ways…
Read More About Why You’ve Got To Get Going With Bing Ads
The short answer to the question above is pretty simple, and is normally phrased along the lines of ‘because you want your Business to make money, don’t you?’. Pay Per Click is great because of the way it can generate you quick results at a closely monitored cost. And, if you want to make the…
Read More About What is Geotargeting for PPC? Should I care?
If you’ve heard of the internet, you’re probably aware that Google is the planet’s largest Search Engine. As of June 2018, Google makes up around 68% of the global Search Engine pie. Ease of use, search efficiency, and relevance of results – these are the prime reasons people use Google every single day to search…
Read More About WHAT IS GOOGLE PLUS AND WHY IS IT IMPORTANT FOR YOUR BUSINESS?
It’s no longer a surprise that more and more people rely on Google to answer the questions they have. As a matter of fact, it’s almost always the first place they go to when looking for information. Search Engines have become such an important and influential part of people’s lives to the point that they…
Read More About How to Optimise Your “Google My Business” Listing in 3 Easy Steps
If you’re a Small Business Owner interested in dipping your toe into the world of Digital Marketing, we can understand you may be hesitant to dive straight in. With Marketers throwing around terms like “SEO”, “PPC” and “optimisation strategies”, beginning your Digital Journey can be a rather intimidating ordeal. And that’s why we’re loving Google…
Read More About Google My Business Tips Every Small Business Owner Should Know
If you’re a Small Business Owner with an Ecommerce store, then Google Shopping should already be on your radar. You’re probably already using Google AdWords to market your Business (We hope you are!). But you should also really be looking at promoting your products through Google Shopping. Using eye-catching, images based ads will not only…
Read More About 4 Things You Never Knew About Google Shopping
