As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
Read More About How to Connect With Customers Via Your Content
Ah yes, everyone’s favourite Marketing and business tool: Social Media. Love it or hate it, it’s taking over and is fast becoming the key to connecting with and sourcing new Customers. It’s all well and good to be on these platforms with your brand, but it’s not enough. You need to be crafting content for…
Read More About 5 Ways to Create Engaging Social Media Content
For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand? It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…
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Google Ads – also known as Pay Per Click (PPC) – is a proven tool when it comes to driving a quantity of targeted traffic to your Website. However, just like everything else in Business, once you’re up and running, you need to set aside some time to see how you can really maximise the…
Read More About How To Increase The Profitability Of your Google Ads
Perhaps you were interested in buying that electric foot massager for months and religiously searched to find the best shopping deal Online. However, before you make your purchase, real life gets in the way of luxurious life and the whole thing gets consigned to the ‘well that was a good idea at the time’ bin….
Read More About HOW TO INCORPORATE REMARKETING INTO YOUR MARKETING STRATEGY
As a Small Business Owner, chances are you’re too busy running the day-to-day to try and develop a comprehensive Digital Marketing Campaign. You’re already monitoring staff, checking daily sales, and running a Business. Do you have time to write content for your website, upload photos to Social Media, and make sure your Website is Search…
Read More About WHAT WILL A PROFESSIONAL SEO TECHNICIAN DO TO HELP MY WEBSITE?
Do you think having a Website is all you need to grow your Business Online? Although it’s a great start, it’s exactly that: a start. These days, written content and Search Engine Optimisation (SEO) are closely linked. Your Website’s written content needs to be crafted in a way that will deliver the most benefit. It…
Read More About 7 SEO Tips To Keep in Mind When Writing Content for Your Site
There are lots of quick things that you can do as a Small Business Owner to your Website to help it look better in the eyes of Google. The term Search Engine Optimisation (SEO) might seem like an overwhelming and complicated thing to do, but there are lots of small SEO practices that can be…
Read More About Does Updating My Content Regularly Really Help My Website?
Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
Read More About 5 Ways to Squeeze More Profit from Your Google Ads
Having great content is vital to any successful Marketing Strategy, but in the world of Digital, it can be the difference between customers clicking the “add to cart” button or heading back to Google to find another option – usually one of your competitors. Here at Sites n Stores, we’re blessed to have a professional…
Read More About How To Implement Great Content Marketing When You Suck at Writing
