Being able to capture a reader’s attention with your writing is a difficult task, especially when most Customers will only spend mere seconds on your Site before deciding whether to stay or move on. Your written Web content is one of the most important aspects of your Site, as it speaks in the voice of…
Read More About 3 Golden Rules for Perfect Website Copy
With the changing landscape of Digital Marketing, it can be difficult to keep up with new trends and strategies. But one area that will stay a constant, is implementing Calls to Action. With multiple platforms and a range of ways to utilise a Call to Action (CTA), it can be spread across numerous Digital Marketing…
Read More About What Is a Call to Action and Why Is It Important?
Ah, memes. That fun content clogging up your Social Media newsfeed. You may have noticed that they’ve really started to take off, and are prominent on the majority of the platforms you find yourself browsing. But have you noticed when brands have taken this meme pandemonium and utilised it for their own marketing purposes? OK,…
Read More About How to Become a Meme Marketing Master
Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
Read More About How to Build a Commanding and Consistent Brand Image
If you’re writing blogs and constantly scouring the web for photos and images for your Site, you may find that what you find doesn’t necessarily suit your brand’s personality or identity. This could be the sign that crafting your own brand’s character is the direction you should start considering. Creating your own character can give…
Read More About Does Designing a Character for Your Brand Benefit Your Business?
Do you engage in any writing within your job? Most likely your answer was a resounding ‘Yes’. The majority of roles involve some form of writing nowadays. Maybe you’re in charge of writing a whole blog and managing a Social Media platform for your company, or perhaps the only writing you do all day is…
Read More About How to Write the Perfect Tone of Voice in Your Content
As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
Read More About How to Connect With Customers Via Your Content
While the average person receives 88 emails a day, Email Marketing still tops the list of powerful and effective marketing strategies. Email click-through rates are higher than the click-through rate of Google’s search network and Facebook advertising combined! So you can bet sending your audience these Emails really be a very cost effective marketing method….
Read More About How To Write An Alluring Email Marketing Newsletter
Ah, blogs. We know you might have been putting this off for a while, because the hardest part about writing a blog is to put your fingers on the keyboard and type out that first word. We’ve been there! Our advice comes from first-hand experience of blog creation, and we want to share our knowledge…
Read More About How To Write A Killer blog In 5 Steps
Do you think having a Website is all you need to grow your Business Online? Although it’s a great start, it’s exactly that: a start. These days, written content and Search Engine Optimisation (SEO) are closely linked. Your Website’s written content needs to be crafted in a way that will deliver the most benefit. It…
Read More About 7 SEO Tips To Keep in Mind When Writing Content for Your Site
