For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand? It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…
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Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content. Once upon a time, that may have been enough to…
Read More About How Your SEO and Content Marketing Strategies Can Work in Harmony
Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer. If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…
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Ah, blogs. We know you might have been putting this off for a while, because the hardest part about writing a blog is to put your fingers on the keyboard and type out that first word. We’ve been there! Our advice comes from first-hand experience of blog creation, and we want to share our knowledge…
Read More About How To Write A Killer blog In 5 Steps
What if we told you there was a way to Market your Small Business Online quickly, effectively and with minimal fuss? You’d probably be pretty interested, wouldn’t you? And for good reason too. Online competition is becoming increasingly fierce, so as a Small Business Owner it’s imperative that you utilise the very best Marketing strategies…
Read More About This One Marketing Strategy Could Completely Revolutionise your Business Success
When it comes to writing content for your Small Business’s Website, it’s important not to fall into the trap of thinking it’s as simple as putting pen to paper…or fingers to keyboard! Sure, anyone can type a few cobbled together sentences about their Business, but it takes a skilled professional to be able to craft…
Read More About 6 Reasons Why You Need a Professional Copywriter
Writing good copy for your Website is vital for its success. The content on your Website could be the difference between a sale, and a customer passing on your service or product. When it comes to your Online presence, the quality of your copy shouldn’t be an afterthought. It should be a priority. If you’ve…
Read More About Copywriting 101: What Is It and Why You Need It
Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…
Read More About 7 essential ways to create engaging content for your website
