The short answer to the question above is pretty simple, and is normally phrased along the lines of ‘because you want your Business to make money, don’t you?’. Pay Per Click is great because of the way it can generate you quick results at a closely monitored cost. And, if you want to make the…
Read More About What is Geotargeting for PPC? Should I care?
If we’re being totally honest, Google My Business is relatively easy to navigate, and you could probably do a good job of it if you put in the required time and effort. Before we get ahead of ourselves and start discussing your options, let’s define Google My Business (GMB) and how it works. GMB is…
Read More About Who Can Help Me With Google My Business? A GMB Expert!
People will frequently check Google first before they actually go to a physical store to validate that what they’re looking for is available there. Sometimes, it’s to make sure they get there on time before the shop closes by looking at the store’s business hours, or to make online reservations on that popular seafood restaurant…
Read More About How You Can Target Local People Through Google Search
If you’ve heard of the internet, you’re probably aware that Google is the planet’s largest Search Engine. As of June 2018, Google makes up around 68% of the global Search Engine pie. Ease of use, search efficiency, and relevance of results – these are the prime reasons people use Google every single day to search…
Read More About WHAT IS GOOGLE PLUS AND WHY IS IT IMPORTANT FOR YOUR BUSINESS?
It’s no longer a surprise that in order for any Small Business to stay afloat and keep its existing Customers, it must have a Website and some form of Digital promotion to establish its presence Online. But at a time when the world is moving at a very rapid pace thanks to advancements in Digital…
Read More About How Google Business Works With SEO
It’s no longer a surprise that more and more people rely on Google to answer the questions they have. As a matter of fact, it’s almost always the first place they go to when looking for information. Search Engines have become such an important and influential part of people’s lives to the point that they…
Read More About How to Optimise Your “Google My Business” Listing in 3 Easy Steps
If you’re a Small Business Online Retailer, you may be under the impression that Digital Marketing only works for the Retail Heavy Weights. Or maybe you think that it’s pointless to do your own Marketing, as you’ll never be able to compete against these multinational Organisations. After all, how could you ever compete with the…
Read More About 5 Ways Small Businesses Can Compete with Retail Giants Using Google Shopping
If you’re a Small Business Owner with an Ecommerce store, then Google Shopping should already be on your radar. You’re probably already using Google AdWords to market your Business (We hope you are!). But you should also really be looking at promoting your products through Google Shopping. Using eye-catching, images based ads will not only…
Read More About 4 Things You Never Knew About Google Shopping
Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
Read More About 5 Ways to Squeeze More Profit from Your Google Ads
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? What type of keywords for Google Ads should you use? And, what the hell are Ad Groups? Don’t worry,…
Read More About Broad Match, Phrase Match, Exact Match – What the? A Google Ad Words Guide
