Google SEO

5 Ways Small Businesses Can Compete with Retail Giants Using Google Shopping

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If you’re a Small Business Online Retailer, you may be under the impression that Digital Marketing only works for the Retail Heavy Weights. Or maybe you think that it’s pointless to do your own Marketing, as you’ll never be able to compete against these multinational Organisations. After all, how could you ever compete with the…

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Google My Business Tips Every Small Business Owner Should Know

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If you’re a Small Business Owner interested in dipping your toe into the world of Digital Marketing, we can understand you may be hesitant to dive straight in. With Marketers throwing around terms like “SEO”, “PPC” and “optimisation strategies”, beginning your Digital Journey can be a rather intimidating ordeal. And that’s why we’re loving Google…

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What is Dynamic Retargeting: How it Can Take your Business to the Next Level

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If you already have a relatively effective Digital Marketing Strategy underway, it could be time for you to think about “upping the ante”, as they say. Sure, you may be seeing great results, but imagine if you could implement a strategy that could take your Small Business to the next level. While you may have…

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5 Of The Best Tips and Tricks to Optimise Your Google Shopping Campaign

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If you’re a Small Business Owner using Google Shopping as a way to market to your audience, you’ll want to make sure your really getting the most out of your ads. While it may be tempting to adopt a “set and forget” mentality, Google Shopping is one of the more intricate Campaign types to manage,…

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Broad Match, Phrase Match, Exact Match – What the? A Google Ad Words Guide

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As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? What type of keywords for Google Ads should you use? And, what the hell are Ad Groups?  Don’t worry,…

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5 Mistakes that Could Cripple Your Google Shopping Campaign

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The impact of an effective Google Shopping Campaign on Small Businesses can be astounding. Your company can rise to prominence through use of the “prime real estate” that Google Shopping offers, which runs along the top of Search Result pages. It even has its own Tab in Google Searches! The simplicity and ease of finding…

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