Do the words ‘Marketing Mix’ strike fear into your heart? Or perhaps it has you scratching your head? It’s a term that is dangerous, dangerously beneficial! If you’re across your Marketing Mix then you’re delivering value to your Customers. So now that you’re a bit more interested, what exactly is a Marketing Mix? Within the…
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Advertising your brand is crucial in any business, and the Online world is the place to be if you’re wanting to direct Customers to your Website. This is why we’d like to talk to you about Display Ads. Display Ads are digital graphic adverts that appear on Websites, Social Media platforms or apps through the…
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With 70% of all media time spent on Mobile Phones, there’s no doubt it’s a market that needs to be tapped into as a business. If you’re thinking this could be of interest for your business, we’re here to tell you that you’d be very wise to have that thought! This market can be targeted…
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In any industry, success starts with getting your products and services in front of the type of people who are likely to purchase. Whether you’re a local Business operating out of a physical store, or an Ecommerce brand shipping throughout Australia, Search Engine Optimisation (SEO) is one of tools you’ve got to be using to…
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Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
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The term ‘Product Description’ implies just that: a description of the product you’re trying to promote on your Online Store. But is that all you really want it to do? So many Small Business Owners make the mistake of simply describing their products, rather than actually writing about them in a way which entices and…
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If you’ve used Google to search for any kind of product recently, you can’t have missed Google Shopping Ads. These are the small images that appear at the top of the Google Search Results Page that have all the details that you’re after; an image of the product, the price, the vendor and usually a…
Read More About How Google Shopping Transformed the Fortunes of These Three Businesses
Master Blogging Success with These Essential Tools and Strategies So you want to create your own blog? Great idea! Incorporating a blog into your Small Business’s enterprise is a great way to generate industry focus, address issues that affect your Business and connect with current or potential customers. It’s also a fantastic way to display…
Read More About Your Ultimate Blogging Toolkit: Master the Art of Successful Blogging
