Ever find yourself with a craving to be the popular kid at school? Sit with the cool kids and the whole year level knows your name. As a business owner, you may find that this rings true for your brand. Building brand awareness equates to your brand’s name being embedded in your customers minds and…
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You feel like you’ve hit a wall, your brain is blank and nothing comes to mind. Sound familiar? Creativity blocks can hit at any point without warning, and sometimes you may find issues with your business are going unsolved. If you feel you and your team are in need of a renewal, brainstorming could be…
Read More About Spark Creativity With These Brainstorming Techniques
Ah, memes. That fun content clogging up your Social Media newsfeed. You may have noticed that they’ve really started to take off, and are prominent on the majority of the platforms you find yourself browsing. But have you noticed when brands have taken this meme pandemonium and utilised it for their own marketing purposes? OK,…
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Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
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The key to selling to your Customers is understanding how they buy. It goes deeper into the emotional state of your audience and what drives them to make a purchase. Deciding how to target your audience isn’t always the easiest, and that’s why we recommend thinking about the mental state of your Customers, to tug…
Read More About Influence Customer Buying Decisions
If you’re writing blogs and constantly scouring the web for photos and images for your Site, you may find that what you find doesn’t necessarily suit your brand’s personality or identity. This could be the sign that crafting your own brand’s character is the direction you should start considering. Creating your own character can give…
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Ah, Social Media. Everyone’s favourite Digital Marketing method. What’s that? It’s definitely not your favourite? Oh, OK. Yes, we can understand that it is a little difficult to discern sometimes, especially with the amount of options to advertise and publish your posts. Facebook can be an overwhelming exercise in how to overcome algorithms and deciding…
Read More About Paid Ads and Boosted Posts: What’s the Difference and Which Should You Use?
Social Media is a difficult beast. It’s constantly changing and will always be moving around, and you have to shift with it, otherwise you risk falling behind the trends and may hinder yourself and stop completing your own business goals! To stay on track and keep up with the Social Media train, you need to…
Read More About The Best Social Media Audit Strategy
Naturally, Gen Z is one of the biggest markets for businesses to target to stay relevant in their industry, but we want to draw your attention to the up and coming generation that you can’t ignore anymore. Gen Alpha is entirely born in the 21st century, and they are completely surrounded by technology. They practically…
Read More About How to Market to Gen Alpha
You’ve probably heard a million times about how you should be cleverly positioning and creating content as a brand. It connects with your brand identity, and ensures that you have a consistent voice across all platforms where you’re communicating to Customers as you attempt to allure those potential Customers. But with changing employees, new hires,…
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