Now that you’re well-versed in the art of Pay Per Click (PPC), it’s time to focus on elevating your Ad Campaign to the top of the Search Engines, namely, Google. To achieve this, you need to be highly strategic about selecting your Keywords during the PPC ‘bidding’ process. Whether you’re a Small Business Owner using…
Read More About All You Need to Know About Pay-Per-Click Bidding Strategies
It’s the Queen’s Birthday! And with the added bonus of a long weekend, now’s the perfect opportunity for you to be researching how to ramp up your online presence. As a Small Business Owner, you understand that investing in your business is the only way you’ll see it grow and flourish, which is why you…
Read More About The Queen’s Birthday: Perfect Time to Boost Your Online Presence!
We’ve all visited those websites before. The ones with generic-looking people, doing generic-looking things with huge smiles and blindingly white teeth. While these images may be cost effective and less time consuming than taking your own photographs, they may be doing more harm to your website than you realise.Most small business owners will be guilty…
Read More About Sick of Looking at the Same Old Stock Images? This is Why the Real Thing is Always Better
The Digital World is a bit like high school mathematics. There’s those who instantly pick it up and excel at it, and there are those who struggle. But you know what? We don’t think there’s any shame in that! Here at Sites n Stores we understand that most Small Business Owners aren’t computer programmers, social…
Read More About Feel lost in the digital world? Here’s how to find your way
Numerous studies have been done on how supermarkets utilise psychology to increase sales and customer engagement. Every item is carefully considered and placed in such a way that plays on our subconscious needs and desires. Have you ever come out of the supermarket with a trolley full of things you didn’t need? Well that was…
Read More About Supermarket Psychology: How it Can Help You Craft An Effective Website
For any small business owner who wants to increase sales and revenue, making your mark in the online world should be a high priority. Given the average Australian business owner isn’t typically a marketing guru however, there can be a lot of confusion about how best to do this. One question we’re often asked at…
Read More About Should you use video as a marketing strategy on your website?
So, you’ve created your custom designed, user-friendly website and might be starting to see a little more business coming your way – that’s fantastic! But unfortunately, that’s just the tip of the digital marketing iceberg. SEO, or Search Engine Optimisation, might be a term you’ve heard thrown around before, but you may still be wondering…
Read More About 6 reasons why seo is essential for marketing your small business
The traditional brick-and-mortar shops are slowly becoming a thing of the past, with Ecommerce websites leading the charge when it comes to retail purchases. Ecommerce is now serious business, meaning small business owners need to think about how they can create the best possible online retail experience for their customers. Just as brick-and-mortar shops need…
Read More About 6 reasons why you need a custom designed Ecommerce store
If you’re a small business owner with your own website, chances are you’re wondering whether creating a blog will be beneficial for your business. Well, stop wondering, because we’re here to tell you that a blog is a fantastic tool for any business trying to generate awareness and attention online.Given the high levels of competition…
Read More About Five benefits of blogging for your small business
In such a heavily saturated online marketplace, standing out from the crowd can feel like an impossible challenge for the small business owner. Nowadays, it seems as though new websites and companies are popping up everywhere and, before you know it, your competition has doubled overnight.To maximise your brand awareness and garner attention in the…
Read More About Don’t be a needle in a haystack: 6 ways to make your business stand out online
