Now that you’re well-versed in the art of Pay Per Click (PPC), it’s time to focus on elevating your Ad Campaign to the top of the Search Engines, namely, Google. To achieve this, you need to be highly strategic about selecting your Keywords during the PPC ‘bidding’ process. Whether you’re a Small Business Owner using…
Read More About All You Need to Know About Pay-Per-Click Bidding Strategies
It’s the Queen’s Birthday! And with the added bonus of a long weekend, now’s the perfect opportunity for you to be researching how to ramp up your online presence. As a Small Business Owner, you understand that investing in your business is the only way you’ll see it grow and flourish, which is why you…
Read More About The Queen’s Birthday: Perfect Time to Boost Your Online Presence!
We’ve all visited those websites before. The ones with generic-looking people, doing generic-looking things with huge smiles and blindingly white teeth. While these images may be cost effective and less time consuming than taking your own photographs, they may be doing more harm to your website than you realise.Most small business owners will be guilty…
Read More About Sick of Looking at the Same Old Stock Images? This is Why the Real Thing is Always Better
Numerous studies have been done on how supermarkets utilise psychology to increase sales and customer engagement. Every item is carefully considered and placed in such a way that plays on our subconscious needs and desires. Have you ever come out of the supermarket with a trolley full of things you didn’t need? Well that was…
Read More About Supermarket Psychology: How it Can Help You Craft An Effective Website
For any small business owner who wants to increase sales and revenue, making your mark in the online world should be a high priority. Given the average Australian business owner isn’t typically a marketing guru however, there can be a lot of confusion about how best to do this. One question we’re often asked at…
Read More About Should you use video as a marketing strategy on your website?
So, you’ve created your custom designed, user-friendly Website and might be starting to see a little more business coming your way – that’s fantastic! But unfortunately, that’s just the tip of the Digital Marketing iceberg. SEO, or Search Engine Optimisation, might be a term you’ve heard thrown around before, but you may still be wondering…
Read More About 6 reasons why seo is essential for marketing your small business
The traditional brick-and-mortar shops are slowly becoming a thing of the past, with Ecommerce websites leading the charge when it comes to retail purchases. Ecommerce is now serious business, meaning small business owners need to think about how they can create the best possible online retail experience for their customers. Just as brick-and-mortar shops need…
Read More About 6 reasons why you need a custom designed Ecommerce store
Even though web design and development now pertain to a widespread skill-set that’s hardly uncommon – that is, in this digitally saturated age, it’s not hard to find someone who can actually build a decent website for you – not all companies are created equally. Whether you’re dealing with phenomenally high costs, lock-in fees, unrealistic…
Read More About 7 WARNING SIGNS THAT YOU’RE DEALING WITH AN AWFUL WEB DESIGN COMPANY
The Web Design requirements for small and medium businesses differ hugely, and this means choosing the right web development tool can be difficult. Your business may need something highly specialised, or just a basic off the rack design. Finding a web development tool that fits perfectly is hard, but we believe that there’s one product…
Read More About 10 reasons WordPress Services are the Best Web Development ToolS for Small and Medium Businesses
