Every time you go Online, either on your computer or mobile device, chances are you encounter pop-ups and banner ads. Display marketing generates leads and converts people – like you – into Customers. But what if you are the one looking for Customers? BUILDING BRAND AWARENESS The first thing you have to consider is building…
Read More About Display Marketing: What is it and why do you need it?
If you’re a Small Business that has invested time and money into a Google AdWords Marketing Campaign – well done! Google AdWords is an excellent way to drive traffic to you Site, grow brand awareness and increase your customers, leads and sales. But no matter how long you’ve been running your Campaign for, or how…
Read More About Are You Sabotaging Your AdWords Campaign with These 6 Simple Mistakes?
Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
Read More About 5 Ways to Squeeze More Profit from Your Google Ads
Most people understand SEO & AdWords (also known as Pay Per Click) as two separate Digital Marketing strategies. Yes, the two are different in their methodology, but ultimately both share the same end goal – driving your Website to the top of Search Engine results to get more traffic to your Site. There are many…
Read More About How SEO & Adwords Can Equal Your Business Success
You’ve probably heard a lot about the importance of generating good engagement on your Business’s Instagram account. Of course, engagement is indeed important, but there’s more to Instagram than just gaining followers and likes. It may look like the innocent Social Media sweetheart, but behind the carefully crafted photos and glossy quote posts, Instagram is…
Read More About More Than Followers and Hashtags: How to Drive Sales with Instagram
When it comes to creating great Instagram content that engages and connects with your audience, it’s all well and good to exert all your efforts on creating and uploading beautiful images and videos, but just how do you make sure that your carefully crafted posts are working? How do you know if the hours of…
Read More About 4 Instagram Advertising Metrics You Need to Start Tracking ASAP
Aside from ranking as the most popular Social Media Platform next to Facebook, Instagram is more than just a user-friendly photo and video sharing application. With the rise of selfies and easy to use editing tools, people have been engaging more through photos, which is what has transformed Instagram into a particularly valuable and attractive…
Read More About 5 Benefits of Advertising Your Small Business on Instagram
In today’s Digitally-Driven World, having a Website is not just recommended for Businesses, but is a necessity. And while simply setting up a Website for your Small Business can be relatively straightforward if you engage the right professionals, maintaining it is a whole different story. Many Small Business Owners miss the opportunity to increase their…
Read More About The Top 6 Strategies to Create Killer Web Content that Sells
With the proliferation of easy-to-use Social Media Platforms, Social Media Advertising has become increasingly affordable and achievable for all Small Business Owners. While Facebook still dominates by way of user numbers, Instagram is quickly becoming one of the more sought-after Advertising methods, as it offers endless opportunities for Businesses to reach their target audiences. Over…
Read More About Social Media Advertising on Instagram For Small Business: Everything You Need To Know!
While you probably know the way your website looks is important, you might not realise just how significant its aesthetics really are. It’s so important, in fact, that anywhere from 62-90% of purchasing decisions are influenced by visuals. One of the most effective ways to visually stand out online is through colours, making choosing the right…
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