Social Media

How SEO & Google Adwords Can Equal Your Business Success

Most people understand Search Engine Optimisation (SEO) and Google AdWords (also known as Pay Per Click) as two separate Digital Marketing strategies. Yes, the two are different in their methodology, but ultimately both share the same end goal – driving your Website to the top of Search Engine results to get more traffic to your…

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4 Instagram Advertising Metrics You Need to Start Tracking ASAP

When it comes to creating great Instagram content that engages and connects with your audience, it’s all well and good to exert all your efforts on creating and uploading beautiful images and videos, but just how do you make sure that your carefully crafted posts are working? How do you know if the hours of…

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Getting Started With Instagram For Your Business: A Step-By-Step Guide

Ten years ago, who would have thought that something as simple as a photo-sharing app would become such a powerful Digital Marketing tool? Ranking right next to Facebook, Instagram has become so popular that it has been actively used by over 800 million people worldwide. Since its creation, there have been a multitude of improvements…

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Make Your Images Perfect for Every Social Media Platform

We all know just how important images are when it comes to marketing your Small Business online. Social Media has become a crucial component of any Small Business Owner’s successful Digital Marketing Strategy and, given its emphasis on visuals, this means it’s essential to get your pictures perfect. Images speak a thousand words in the…

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Facebook Marketing Explained – Likes, Shares And More!

The ultimate Marketing Tool for your Small Business is most definitely Facebook. This free form of advertising is incredibly powerful in generating engagement between your Business and potential clients. However, the world of Facebook can seem overwhelming and complicated, especially with jargon like “boosting”, and who even knows when is the best time to post?…

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