Your Site is the beating heart of your business. It’s a reflection of your brand and something you’re most likely pouring a significant amount of money into. And rightly so! It’s driving traffic, expanding your Online presence, and is where many Customers are judging and perusing your wares/services. A Site that works once, isn’t going…
Read More About 4 Tips on How to Keep Your Site Fresh
With the changing landscape of Digital Marketing, it can be difficult to keep up with new trends and strategies. But one area that will stay a constant, is implementing Calls to Action. With multiple platforms and a range of ways to utilise a Call to Action (CTA), it can be spread across numerous Digital Marketing…
Read More About What Is a Call to Action and Why Is It Important?
Business is filled with competition. That’s what makes the marketing and business world flourish. Believe it or not, having competitors can actually help your business to flourish. But to do that, you need to analyse and understand who you’re up against in the ring. You’ll learn how to adapt, thrive and survive if you’re conducting…
Read More About How to Identify Your Competitors
You feel like you’ve hit a wall, your brain is blank and nothing comes to mind. Sound familiar? Creativity blocks can hit at any point without warning, and sometimes you may find issues with your business are going unsolved. If you feel you and your team are in need of a renewal, brainstorming could be…
Read More About Spark Creativity With These Brainstorming Techniques
You’ve probably heard a million times about how you should be cleverly positioning and creating content as a brand. It connects with your brand identity, and ensures that you have a consistent voice across all platforms where you’re communicating to Customers as you attempt to allure those potential Customers. But with changing employees, new hires,…
Read More About How to Create a Style Guide
It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…
Read More About How to Impress with Your Email Signature
You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…
Read More About 3 Tips for Nailing Your Site Homepage
The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site. Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say. We’re quite certain it is! But the new mobile shopping trend, as well as…
Read More About The Importance of a Mobile-Friendly Site
Google Shopping is a must for any Small Business Owner with an Ecommerce store. Used smartly, it gives you the ability to get your products seen, and then paid for. We’ve yet to meet an entrepreneur who doesn’t like the sound of that. In case you’re at all unsure about whether Google Shopping is really…
Read More About Why Google Shopping Is One Of Our Favourite Competition Crushers
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? What type of keywords for Google Ads should you use? And, what the hell are Ad Groups? Don’t worry,…
Read More About Broad Match, Phrase Match, Exact Match – What the? A Google Ad Words Guide
