If you have a Website, you most likely have content. It could be anything from what’s written on your Homepage, to your blogs (if, like us, you have them). But as time goes on, your beautiful content will start to wither. There could be old references, links that don’t work, and even dates or stats…
Read More About How to Repurpose Old Content to Boost SEO
Do you engage in any writing within your job? Most likely your answer was a resounding ‘Yes’. The majority of roles involve some form of writing nowadays. Maybe you’re in charge of writing a whole blog and managing a Social Media platform for your company, or perhaps the only writing you do all day is…
Read More About How to Write the Perfect Tone of Voice in Your Content
As the pandemic has no doubt changed the shape of the industry, it’s becoming increasingly clear that how consumers shop and connect with brands has shifted. No longer are they content to just stand by and purchase your products/services no matter who you are or what you’re like as a brand. It’s evident now that…
Read More About How to Connect With Customers Via Your Content
For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand? It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…
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Chances are you’re most likely already creating and using content in your marketing strategy. You’re already aware of the benefits and advantages that content provides for your brand, and we wouldn’t be surprised if you’ve put emphasis on SEO (Search Engine Optimisation) within your content. Once upon a time, that may have been enough to…
Read More About How Your SEO and Content Marketing Strategies Can Work in Harmony
Customer-centric marketing? You guessed it, it’s marketing that is all about the Customer. If you’re focusing on the Customers, you’re finding out what exactly makes your Customers happy when it comes to your business. What products are they buying? How do they communicate with your brand? What can be done to improve the Customer’s…
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Ah, blogs. We know you might have been putting this off for a while, because the hardest part about writing a blog is to put your fingers on the keyboard and type out that first word. We’ve been there! Our advice comes from first-hand experience of blog creation, and we want to share our knowledge…
Read More About How To Write A Killer blog In 5 Steps
For years, a website’s URL structure has been a constant source of debate within the SEO industry. Does it really matter? First, let’s talk about the basics. What is URL? Well, URL is short for “Uniform Resource Locator”, which gives you the specific address to a Website or piece of content on the world wide…
Read More About Why Does My Website’s URL Structure Matter to Google?
There are lots of quick things that you can do as a Small Business Owner to your Website to help it look better in the eyes of Google. The term Search Engine Optimisation (SEO) might seem like an overwhelming and complicated thing to do, but there are lots of small SEO practices that can be…
Read More About Does Updating My Content Regularly Really Help My Website?
Having great content is vital to any successful Marketing Strategy, but in the world of Digital, it can be the difference between customers clicking the “add to cart” button or heading back to Google to find another option – usually one of your competitors. Here at Sites n Stores, we’re blessed to have a professional…
Read More About How To Implement Great Content Marketing When You Suck at Writing
