For any brand and business, brand awareness is paramount. But apart from prospects recognising your logo, how else are they able to connect and relate to your brand? It’s all about having a consistent voice in any written posts or communications you make. Without a clear brand voice, anything you put out into the world…
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It’s most likely something you haven’t thought about, that small section at the end of every email you send out. That’s right, your email signature holds more power than you might think! More than just a sign off, your email signature is a way to market and represent yourself and your brand. It also gives…
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Social Media is most certainly the fastest growing tool to use for Digital Marketing and advertising. No wonder it’s so popular among Small Businesses! More than half the world now uses Social Media, with 5.22 billion unique mobile phone users. And nothing is more common than a cheeky scroll through Instagram on your mobile. We’re…
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You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…
Read More About 3 Tips for Nailing Your Site Homepage
As you will already know, there are a wealth of other businesses out there extremely similar to your own, those pesky competitors. As the Ecommerce world continues to grow, so do your competitors, and it becomes increasingly difficult to stand out from the crowd. If you want your business to be the go-to in your…
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As a Small Business Owner, you know that your Customers are the key to success (duh!). But now that you’re up and running and starting to kick that ball between the goal posts, have you considered that your Site may be missing out on an element that may boost business? Your team may be kicking…
Read More About 4 Ways Testimonials Benefit Your Business
The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site. Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say. We’re quite certain it is! But the new mobile shopping trend, as well as…
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Configuring your Landing Page correctly can go a really long way towards maximising your Marketing conversions, and is something to consider in the next step of your Website’s journey. “But what exactly are Landing Pages?” we hear you yelling at the screen. Okay, listen up. A Landing Page is a standalone Web page that…
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Do the words ‘Marketing Mix’ strike fear into your heart? Or perhaps it has you scratching your head? It’s a term that is dangerous, dangerously beneficial! If you’re across your Marketing Mix then you’re delivering value to your Customers. So now that you’re a bit more interested, what exactly is a Marketing Mix? Within the…
Read More About Enhance Your Marketing Mix: The 7 Ps Explained
Advertising your brand is crucial in any business, and the Online world is the place to be if you’re wanting to direct Customers to your Website. This is why we’d like to talk to you about Display Ads. Display Ads are digital graphic adverts that appear on Websites, Social Media platforms or apps through the…
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