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Sick of Looking at the Same Old Stock Images? This is Why the Real Thing is Always Better

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We’ve all visited those websites before. The ones with generic-looking people, doing generic-looking things with huge smiles and blindingly white teeth. While these images may be cost effective and less time consuming than taking your own photographs, they may be doing more harm to your website than you realise.Most small business owners will be guilty…

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6 reasons why custom trumps template every single time

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Here at Sites n Stores, we’re passionate about Custom Designed Websites. Why? Well, quite simply, they trump template based websites…every. Single. Time. While templates can indeed be appealing for the Small Business Owner looking to establish a website on the cheap, they can ultimately damage your digital image by making you look unprofessional, generic and,…

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The Small Business Owner’s Blog Post Checklist: The Definitive How-To Guide

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There’s no denying the wealth of benefits blogging offers any Small Business. It can drive SEO traffic to your Website, humanise your brand, help you connect with Customers and is one of the most cost-effective ways to promote your services online.. Hopefully by now you’ve realised what an incredible asset a blog can be and…

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Supermarket Psychology: How it Can Help You Craft An Effective Website

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Numerous studies have been done on how supermarkets utilise psychology to increase sales and customer engagement. Every item is carefully considered and placed in such a way that plays on our subconscious needs and desires. Have you ever come out of the supermarket with a trolley full of things you didn’t need? Well that was…

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How Your Website Can Help You Effectively Target Your Market

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In the Online World, knowing your market and pinpointing your target audience is absolutely crucial. If this is not identified correctly, there’s a high chance you’ll either miss appealing to a huge portion of potential customers, or you’ll be promoting to people who don’t want or need your particular product or service. By knowing and…

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Should you use video as a marketing strategy on your website?

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For any small business owner who wants to increase sales and revenue, making your mark in the online world should be a high priority. Given the average Australian business owner isn’t typically a marketing guru however, there can be a lot of confusion about how best to do this. One question we’re often asked at…

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6 reasons why seo is essential for marketing your small business

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So, you’ve created your custom designed, user-friendly Website and might be starting to see a little more business coming your way – that’s fantastic! But unfortunately, that’s just the tip of the Digital Marketing iceberg. SEO, or Search Engine Optimisation, might be a term you’ve heard thrown around before, but you may still be wondering…

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