It’s hard to stand out from the crowd, especially as a small business. In a hyper-digital age where businesses feel obliged to be present around the clock in at least three different online spaces just to keep up with competition, highlighting the uniqueness of your business can seem like a near-impossible feat. We’ve made that…
Read More About 5 INGREDIENTS TO MAKE YOUR SMALL BUSINESS STAND OUT ONLINE
Also known as Google AdWords, PPC stands for “Pay Per Click”. PPC is a digital marketing model used in order to direct traffic to websites, and it’s one of the most effective, rapid digital marketing tools around.PPC allows advertisers to pay a fee every time one of their ads is clicked. Essentially, it’s a way…
Read More About 7 PPC MYTHS DEBUNKED
Your website might look amazing and be at the cutting edge of modern design, but is it actually usable?The basic conventions of website usability relate to the ease and fluidity with which visitors are able to search and browse your site.Basic usability means that users are able to meet their objectives speedily, and that information…
Read More About 10 RULES FOR BASIC USABILITY
A great website can very quickly become a mediocre one – or worse, an outright embarrassing one – if it’s riddled with sloppily written content and clumsy copy. High-quality, well-written website copy is equally, if not more, important than a site’s appearance. A user-friendly, visually appealing website is indispensable for the success and growth of…
Read More About 7 REASONS WHY HIRING A PROFESSIONAL COPYWRITER IS A VALUABLE INVESTMENT FOR YOUR WEBSITE
It’s Not 1998 Anymore. Yeah, this probably sounds harsh, but when it comes to keeping up with business Website Design, we can be a bit stern. “Does my business really need a website?” is a question that should be followed swiftly by another question: “Can you really afford not to have one?” In 2016, it’s…
Read More About Why It’s So Important to Have a Website for Your Business
Ensuring that your website is brimming with fresh, quality content is beneficial for multiple reasons. Firstly, it can be useful for SEO and can influence your rankings. Google’s algorithm now specifies that it looks for high-quality, original content. Moreover, making your website a veritable hub of regularly updated, solid content will establish your business’s credibility…
Read More About 7 essential ways to create engaging content for your website
What makes a great layout for a website or online store?An effective layout is accessible, easy to navigate, and intuitive. It is organised logically and seamlessly. It is visually appealing and immediately captivates the eye of the visitor.An elegantly designed, user-friendly layout makes getting around as simple and straight-forward as possible for the visitor. Working…
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It’s no secret that ecommerce is serious business. There has never been a better time for businesses of all sizes to be selling online. But how to make the most of your business’s online store? What are some tricks for maximising your customer’s shopping experience and persuading them to buy? Here are a few handy…
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No-one wants to talk to a robot, or enjoys exploring a space that feels sterile, cold and impersonal. While some elements of web design are geared towards making your Website readable for robots – SEO (“Search Engine Optimisation”), Googlebots – a human element should always be at the forefront of your site. At its core,…
Read More About Online Marketing Tips to Add a Personal Touch to Your Website
If you’re not quite sure how SEO works, it can seem like a bit of an arcane mystery. Maybe you’ve heard the term a couple of times but don’t really know what it is or what it involves. Perhaps you just don’t think it’s relevant to your small or very new business. It might also…
Read More About 13 questions you’ve always wanted to ask about seo
