It’s no longer a surprise that more and more people rely on Google to answer the questions they have. As a matter of fact, it’s almost always the first place they go to when looking for information. Search Engines have become such an important and influential part of people’s lives to the point that they…
Read More About How to Optimise Your “Google My Business” Listing in 3 Easy Steps
What if we told you there was a way to Market your Small Business Online quickly, effectively and with minimal fuss? You’d probably be pretty interested, wouldn’t you? And for good reason too. Online competition is becoming increasingly fierce, so as a Small Business Owner it’s imperative that you utilise the very best Marketing strategies…
Read More About This One Marketing Strategy Could Completely Revolutionise your Business Success
If you’re a Small Business Online Retailer, you may be under the impression that Digital Marketing only works for the Retail Heavy Weights. Or maybe you think that it’s pointless to do your own Marketing, as you’ll never be able to compete against these multinational Organisations. After all, how could you ever compete with the…
Read More About 5 Ways Small Businesses Can Compete with Retail Giants Using Google Shopping
If you’re a Small Business Owner, you can’t ignore Google My Business. You might expect to be up there with the best of the best simply by putting yourself out there Online. You’ve got a nice Website, that’s all you need, right? Wrong. If you’re wanting an Online presence in Google’s Search results, your first…
Read More About Your Ultimate Guide to Google My Business
If you’re a Small Business Owner with an Ecommerce store, then Google Shopping should already be on your radar. You’re probably already using Google AdWords to market your Business (We hope you are!). But you should also really be looking at promoting your products through Google Shopping. Using eye-catching, images based ads will not only…
Read More About 4 Things You Never Knew About Google Shopping
Google Ads are a proven way to get high quality customers to your Website. In order to get the most out of your Digital Marketing budget, Google Ads should definitely be a priority for your sales generation plan. But as with any element of a Marketing Strategy, just throwing money at it doesn’t guarantee results….
Read More About 5 Ways to Squeeze More Profit from Your Google Ads
As a Small Business Owner, it might seem like there are a lot of strange words associated with Google AdWords: What’s a Negative Keywords? And what in the world do CTA, CTR and CPC stand for!? And, what the hell are Ad Groups? Don’t worry, we understand your frustration. After all, you just want to…
Read More About Broad Match, Phrase Match, Exact Match – What the? Confusing Google AdWords Terms Explained
When it comes to getting Your Small Business noticed amongst the line-up of other Businesses on Search Engines, it’s safe to say the competition is stiff. Think about it: there are literally thousands upon thousands of other Businesses within your industry, all vying for that all-important click from an Online browser that could determine whether…
Read More About Increase Your Rankings with These 6 Things Googles Loves to See on Websites
If you’ve used Google to search for any kind of product recently, you can’t have missed Google Shopping Ads. These are the small images that appear at the top of the Google Search Results Page that have all the details that you’re after; an image of the product, the price, the vendor and usually a…
Read More About How Google Shopping Transformed the Fortunes of These Three Businesses
The impact of an effective Google Shopping Campaign on Small Businesses can be astounding. Your company can rise to prominence through use of the “prime real estate” that Google Shopping offers, which runs along the top of Search Result pages. It even has its own Tab in Google Searches! The simplicity and ease of finding…
Read More About 5 Mistakes that Could Cripple Your Google Shopping Campaign
